Amazon Prime Video and the NBA have announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. In a landmark deal, Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals.
Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. Prime Video will distribute its package of games in the U.S. and internationally, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years.
Regular Season, Playoffs, and more.
— Sports on Prime (@SportsonPrime) July 24, 2024
Read more about the landmark deal: https://t.co/lRLj7jBIWV pic.twitter.com/MDdNVg5jSM
As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.
Prime Video’s regular season NBA coverage will tip off at the start of the 2025-26 season with an opening week doubleheader, and will include Friday night games, select Saturday afternoon games, and Thursday night doubleheaders, which will begin in January 2026 after the conclusion of Prime Video’s Thursday Night Football schedule. Prime Video will present live NBA pregame, postgame and halftime shows as part of its coverage, with additional details around talent and production to be announced at a later date. Prime Video will also stream half of all NBA Summer League games, as well as a package of WNBA and NBA G League regular-season and postseason games.
Over the past three years, Prime Video has rapidly become a leader in presenting live sports worldwide, with a lineup of marquee properties available on the service in 2024 and 2025 including the NFL, the WNBA, NASCAR, and the NWSL in the U.S., The ICC T20 World Cup being available in Australia, the NHL in Canada, UEFA Champions League soccer in the U.K., Germany and Italy, Premier League soccer in the U.K. and Sweden, Roland Garros tennis in France, and Wimbledon in Germany and Austria.
