Big Change Coming to Toblerone

March 6, 2023 12:24 pm in by
Stock Photo ID: 524067895 Wachiwit

Toblerone packaging is in for a big change as the company is no longer allowed to feature the iconic Matterhorn.

Switzerland’s strict rules around ‘Swissness’ means that national symbols are unable to be used unless the product is exclusively made in the country.

Article continues after this ad

Since the production of the iconic chocolate is partially moving from Switzerland to Slovakia, they have no other choice but to change their packaging.

Mondelez, who own the chocolate have said the a generic mountain peak will replace the iconic Matterhorn on all Toblerone packaging.

“The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a spokesperson for the confectionery brand’s US owner, Mondelez, told the Aargauer Zeitung newspaper.